As you are aware, out of all the Names of our Creator and Lord of the Universe, Glorified and Exalted is He, ALLAH is the Name of Essence and the Greatest of the Names.
If from A. L. L. A. H, that is alif lam lam ha - you remove the initial alif, you are left with LILAH. If you remove the first lam you are left with LAHU. If you remove the second lam it gives you HU- which in its turn is the Name of Essence, HUWA. At every stage you find ALLAH.
We must engage in the Zikr of the Supreme Name... by so doing we stand to find tremendous Blessings.